Esra Lemmens is the founder and director of  eponymous, The Esra Lemmens Agency. After qualifying in Fine Arts and Design, she focused on developing her career path while collaborating with other designers. She has concentrated on a growing phenomenon in the design world, and distilling her own philosophy, which came to life in her book titled ‘Conceptual Commercialism Commercial Conceptualism’.

Esra Lemmens

While receiving various degrees in design, Esra quickly observed the many challenges that designers faced on their path to becoming talented visionaries with their own profitable design practice. Determined to tackle these issues, she discovered a grey area. Esra was focused on supplying what was needed by bridging the gap between the business and design world. Armoured with the ability to transform a vision into a long-lasting and impactful mark in the world of design with considerable direction, she founded the Esra Lemmens Agency.

Esra established her agency to obtain an exclusive objective that enabled designers to realise their full potential position themselves and their products according to the four C’s in her book ‘Conceptual Commercialism - Commercial Conceptualism’. Esra’s background in art and design enhance her ability to connect with her clients and bring their optimal visions to fruition. The agency seeks to represent them in a unique way, both customised and optimised through intellectual collaborations with studios, platforms, events, labels, museums, cultural organisations, government entities and other resources applicable to client goals.

“There is a magical balance between business and design; design and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and maker; and maker and audience, that is where good design comes to life”.

The Esra Lemmens Agency contributes significantly to the industry, primarily because its backbone comprises individuals who are well versed in the lingua franca of the design and business domains. This gives the agency an edge above the rest in terms of leadership skills, expertise in strategic design management and knowledge of communication. As a result of the agency’s all-encompassing encounters with key players in the design industry, the professional team possesses impactful talents such as Esra’s strategy building and organisation capability.